A few years ago, "beef" was the most popular thing going in rap, at times even more so than the music itself. Of course such rap feuds were not a new trend. Ever since the days of "The Bridge Is Over", rappers have been going at each other on and off record to air out their differences or maybe just as a ploy for attention. However, rap beef seemed to hit its peak some time in the early to mid 2000's, thanks in part to the infamous Jay-Z and Nas diss tracks, and to the emergence of a new breed of contentious rappers like 50 Cent who sought out a different artist to insult with each recording session. At some point in time, rap music had basically become a giant web of beefs that had become so chaotic and tangled up that I doubt the rappers themselves could even keep track of everyone that they were beefing with and why. Then, all of the sudden, rap beefs were as played out as spinning rims. Jay-Z signed Nas to Def Jam, The Game hit the booth and apologized to Mobb Deep and M.O.P., Shady signed and made an album with Royce Da 5'9", and now I'm hearing that Jim Jones and Cam'Ron's Fly Boys album could be next. Not to mention, when was the last time a rapper got shot? Other than The Game's attention-whoring shots at Jay-Z and Beanie Sigel's salty jabs at, you guessed it, Jay-Z, rappers nowadays seem far more interested in deading their old beefs and moving on rather than seeking out new ones. While I would like to believe that this is because rappers realize how pointless and silly these feuds actually were, it probably has more to do with the fact that beefs are no longer able to drive album sales. Or maybe it's because today's rappers are too concerned with who they're wearing or which color Maybach is the prettiest to hate on each other. So did beef go out of style, or is it simply lying in wait until it makes its triumphant return?
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